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People who are bald are more likely to develop certain types of skin cancer.

Get bald people to see sun cream as vital as any other kind of head protection.

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Hijack ‘mind your head’ signs in pubs with QR codes for customers to

retrieve free Piz Buin sun cream

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TikTok and Instagram filters turn bald heads into characters that scream and cry when they appear to be burning.

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In beach public restrooms, Piz Buin dispensers roll sun cream onto heads as they walk underneath.

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The Millenium Dome is covered in Piz Buin sun cream, making it a slippery climb.

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