Lacoste | Sarah and Agatha

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Tennis is supposedly the 'most progressive' sport in terms of gender equality, yet the 34% pay gap shows the work that still needs to be done.

Lacoste encourages women to use tennis as an outlet for releasing their rage against an unjust society.

Wimbledon players break the all-white rule, adding red Lacoste 'Play Your Rage' pins to their uniforms until the gender pay gap in tennis is closed.

The pins are then sold to the public, with all proceeds going to the Fawcett Society.

'Write your rage' tennis balls are available in vending machines at UK tennis courts.

Velcro posters are placed on tennis court backboards.

When the board is hit, a tweet is sent to a business with a high gender pay gap.